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Countless millions of apps have been launched in the app stores only to get zero traction in installs, active users and revenue. This scenario happens to individual developers and big brands alike. Leverage our experience launching dozens of apps in the most competitive app verticals to make sure you are taking all of the necessary steps to ensure a successful app launch.
One of the keys to any successful business on the web or in the app stores is an investment in organic growth. Cross-promotion, keyword rankings, retention marketing and referral traffic can multiply paid marketing efforts, lower your overall acquisition cost and grow customer lifetime value.
Paid media strategy is much more than handing your budget to Google, Apple and Facebook. We first take the time to identify who your users are, then sketch out the sources that fit within each funnel segment, tailoring creatives to each persona and stage in the buying process. To dominate your vertical you’ll want to own your highest intent channels and work your way up funnel according to your company’s strategy, essentially using payback period as the gas pedal for user growth.