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Our philosophy in managing growth initiatives, launching campaigns and leading growth teams has evolved into a simple framework that can be applied to any scenario in digital marketing- a three step process that helps guide decision making and analysis.



  • Identify business and campaign KPIs that define success.
  • Implement and tool analytics to correctly read KPIs across platforms.
  • Build out mutually exclusive, collectively exhaustive channel reporting based on KPIs and analytics.


  • Connecting the dots to explain why metrics have fluctuated.
  • To fully link your actions to the metrics you must understand which metrics are connected and how.


  • What should be the next steps taken based on Analysis? Should you optimize, pause, scale up, etc?
  • The only limiting factor determining your Action based on sound Metrics and Analysis is domain knowledge.


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