Metrics

• Identify business and campaign KPIs that define success.
• Implement and tool analytics to correctly read KPIs across platforms.
• Build out mutually exclusive, collectively exhaustive channel reporting based on KPIs and analytics.

Analysis

• Connecting the dots to explain why metrics have fluctuated.
• To fully link your actions to the metrics you must understand which metrics are connected and how.

Action

• What should be the next steps taken based on Analysis? Should you optimize, pause, scale up, etc?
• The only limiting factor determining your Action based on sound Metrics and Analysis is domain knowledge.

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